7 reasons why people don’t buy your products online and how to fix it

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7 reasons why people don’t buy your products online and how to fix it

With e-commerce growing by leaps and bounds, it may surprise you to know there are many users who refrain from online shopping. You may be spending a great deal of time and a fortune on marketing and promoting your website and products and still not seeing enough sales to make a profit. There could be a range of problems here. 58.6% of shoppers abandon carts while browsing or because they are unready to buy.

First and foremost, ensure that the product you’re selling is of great quality. Tackling the other challenges becomes relatively easy then. In most cases, there is a simple solution that is easy to implement.

This article highlights some of the common reasons why consumers don’t buy your products online and a simple solution on how to tackle those problems.


Many users prefer to make purchases in-person, be it for quality assurance, trustworthiness, brand loyalty or business legitimacy. Fortunately, there are ways to address these concerns in a simple way. You will have to put in some effort, but you will quickly start to reap the rewards. Make your website seem legitimate and easy to use, add secure payment gateway options, provide loyalty benefits and reduce shipping time and costs. If you do all these, you are sure to see an influx of new users to your e-commerce store.

This is a guest article by Alisha Shibli

Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn.