April 28, 2016

These are the 10 most popular new TLDs ranked by traffic

Registration numbers are an important indicator of interest, but there is more than that when comes to domains – this is true for both the classic TLDs and the new TLDs. Some domain ending seems popular if you look at the number of registrations, but quantity doesn’t always mean quality.

Brand protection company and domain registrar, Corporate Service Company (CSC), took a look on how gTLDS are being used and how popular each gTLD is. By looking at just the number of registrations, the domains popular in China dominate the list with .xyz, .top, .wang and .网址 on top of the list.

CSC now compiled an alternative list ranked by the number of domains in the Alexa 1M – a ranking of the million most popular websites on the web measured by traffic. How many of the new TLDs can be found in this list and which are most popular?

According to CSC, the alternative top 10 of new new gTLD is as follows:

.media
.today
.sexy
.news
.tokyo
.life
.social
.global
.space
.site

This might come as a surprise since .media for example has a registration volume of just 23.000 (February 2016) while .xyz had nearly 2 million registrations when this report was first published. The strongest gTLD by registration volume is .space in this list but it’s still below .global and .social according to popularity.

All in all, around 8000 of Alexa’s million most popular websites have a new gTLD. That’s not even 1% but according to CSC, the number increased 16% since their last report – the acceptance of the many new TLDs is definitely growing and more and more corporations or individuals use them as an alternative.

You can see CSC’s complete report here (PDF)

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